At the same time as the bicycle is electrified, the introduction of intelligent elements is the key to attract consumers. E-life is an irresistible trend, and the development of smart bicycle products is also unstoppable. IoT, big data and digital life are changing the ecology of various industries, and continue to change our lives. It is foreseeable that bicycles in the future will not only be transportation or sports tools, but also the most convenient mobile monitoring unit in smart cities. Collect environmental information and even monitor traffic data. In response to the overall transformation of the bicycle industry towards smartness, the industry should innovate across sectors, combine the soft power of the Internet of Things and smart applications, and develop products that are more in line with the smart market.
Community sharing creates a new game
As the bicycle life moves towards wisdom, riders all hope that they can enjoy a more different riding life through smart networking as a sharing tool for the community, which also promotes the formation of a new situation in the bicycle industry's shared services. At present, there are many start-up companies developing bicycle smart products and solutions, and they have also innovated bicycle community sharing tools and platforms, and actively invested resources to develop the community in order to improve customer stickiness. Integrate GPS car watches to allow riders to upload riding knowledge and information to the community.
Customized to meet the market
Electrification and intelligence depend on the injection of technology, but in order to satisfy consumers' personal awareness, focusing on the design and development of customized bicycle products is also the key for bicycle brands to win consumption patterns in new markets.
For example, a certain company initially adopted the concept of "creating exclusive car models for every rider", and it was initially favored by the market through crowdfunding and design participation. Afterwards, the four core values of "innovative service, aesthetic creation, unique marketing, and best experience" were gradually constructed.
Globalization in response to shock
In view of the intensified competition in the global bicycle industry, the US-China trade war has also brought an impact on the bicycle industry. In addition to product and service innovation, it has moved toward smart manufacturing and a rapidly adjustable global supply chain support system.
There is no doubt that in the face of the rapid transformation of the global bicycle industry, manufacturers or startups should master the various issues of electrification, intelligence, sharing, customization and globalization in order to respond to challenges and transform innovation.
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