Increased Demand for Bicycle Accessories in Egypt

​Egypt's bicycle trend is heating up...

Egypt Bike Market Growth

The Egypt government has tightened the import of finished bicycles, coupled with the devaluation of the Egyptian pound, and the market has mostly shifted to imports of bicycle accessories from mainland China. Electric bicycles have attracted much attention in the Egyptian market, but the price is unattainable. Local sellers are asking for an independent electric motor box that can be installed on the frame.

Looking through the old photos of Egypt in the 1980s, you can see people from different social classes riding their bicycles through the streets leisurely; but with the changes in the city and the increasing number of cars in the urban area, in the eyes of ordinary Egyptians today, Bicycles have become a means of transportation mainly used by the middle and lower classes and deliverymen to carry goods. Only school teachers or civil servants in rural areas, because their work units are not far from their homes and there is no good public transportation system in the suburbs, will use bicycles as a commuting tool.

Energy-saving and weight-slimming, Egypt's bicycle trend is heating up

To save energy costs in Egypt, and the number of obese people in the country ranks seventh in the world, the government promotes cycling. In addition to reducing energy consumption, it also helps to lose weight. Future business opportunities in the market are expected.
To save energy costs in Egypt, and the number of obese people in the country ranks seventh in the world, the government promotes cycling. In addition to reducing energy consumption, it also helps to lose weight. Future business opportunities in the market are expected.

Egypt has compiled its energy subsidy budget to comfort the people's livelihood, and the subsidy has become a major burden on the government's finances. Although Egypt produces 650,000 barrels of crude oil per day, it is still not enough for domestic needs. Funds must be raised to import diesel and crude oil from abroad. To save a large amount of energy expenditure, the policy promotes the energy-saving movement that leads the trend of Egyptians riding bicycles.

Reverse old ideas, rich people also ride bicycles

In early Egypt, bicycles were mostly used in the countryside, and the cyclists were relatively humble, and they were also a means of transportation for the poor; because the children of the wealthy peasants rode donkeys and did not need to ride bicycles. Egypt is generally in the desert with arid and high temperature climate. Cycling will make you sweat profusely. Some cities and rich and wealthy people do not ride bicycles, and even think that riding bicycles is a shameful thing. Only children will chase and play in clubs. Therefore, the Egyptian bicycle market has been in a downturn for a long time.

Once upon a time, cycling has become a global fashion, with various functional styles such as city bikes, off-road bikes, mountain bikes, co-ops, racing bikes, children's bikes and ladies' bikes. The altitude in Egypt is mostly less than 200 meters, but the roads are rugged, and there are only four types of bicycles suitable for the Egyptian market, including mountain bikes, off-road vehicles, children's bikes and ladies' bikes (city bikes).

In winter, mountain bikes account for about 60% of the market, and off-road bikes have a sales rate of about 25%. There are also children's bikes and ladies' bikes. Generally speaking, children's bikes are almost twice the market for ladies' bikes; but in summer the sales rate of mountain bikes Only slightly higher than off-road vehicles, the sales rate of children's vehicles and ladies' vehicles is not affected by summer or winter.

Sports club important sales base

There are many sports clubs in Egypt. Even before bicycles became an Olympic event, most clubs had planned bicycle playgrounds for members to use, and opened bicycle storage yards for members to store; most of these bicycles belong to children, which are Egyptian bicycles. One of the important buyer sources.

The important international auto shows in Egypt also promote the bicycles produced by well-known automobile factories. The unit price is higher than that of ordinary motorcycles. They are optimistic about the bicycle market and operate across industries. The market will continue to grow in the future, but the market for such high-end products is very limited.

In an age when work pressure is increasing and white-collar workers must use exercise to promote their metabolism, Egypt has gradually changed its deep-rooted notion that bicycles are vehicles for the poor. The white-collar class regards cycling as a leisure and entertainment. Bicycles are gradually accepted by the general public, and the demand for high-end bicycles is also increasing.

The price of bicycles generally acceptable to local consumers is about 2,500 Egyptian pounds (about 350 US dollars) per bicycle, and young people are never hesitate to spend money. They have higher quality requirements than price preferences, and they are targeting high-end brands in Taiwan, Germany and Spain. car type. More and more bicycle shops in Egypt are planning to import bicycles made of fiberglass, which is believed to cater to consumers' preferences. The shops also sell bicycle accessories, such as cushions, helmets, LED lights and rear warning lights.

Bicycle parts and accessories have great market potential

Although Egypt is said to be dry and high temperature, it is also a good environment for riding bicycles. The country's obese population ranks seventh in the world. The government promotes bicycle riding. In addition to reducing energy consumption, it also helps to lose weight.

If the Egyptian government continues to promote cycling by setting up a bicycle riding reserve in the Ma’andi River Valley, and planning 40 kilometers of bicycle lanes in New Cairo City and Fayoum Oasis, the Egyptian bicycle market will rise rapidly, which is a good opportunity for Taiwanese bicycle manufacturers to enter the market. .

The market predicts that the Egyptian bicycle import market will continue to show multiple growth, mainly from China, Taiwan, Malaysia, Turkey and India. In addition to bicycle products, the sales of related accessories such as helmets, reflectors, water bottles, pumps, simple repair tools, knee pads, wrist pads, cushions, lights, car bells, and speedometers are also bullish. It is advisable to deploy as soon as possible to strive for business opportunities. Egypt has gradually changed the deep-rooted concept that bicycles are a means of transportation for the poor. White-collar workers regard cycling as leisure and entertainment, and the demand for high-end bicycles has also increased.
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Reference: trademag、imb2b