During this period, Taiwan also has many well-known companies such as "Giant", "Merida" and "LEE CHI". Whether it is bicycles, parts or even electric bicycles, they have a certain influence in the global industry. The bicycle industry has always been the pride of Taiwan. Good quality has also brought considerable export revenue. The central and local governments have created the image of Taiwan’s "Bicycle Island" together with the successful experience of the "Smile Bike" YouBike service. Taiwan's bicycle industry is moving towards diversified services. However, according to "Technology News Orange" report, in recent years, Taiwan's bicycle industry has faced various challenges from all over the world. The punitive tariffs imposed by the US-China trade war on China have had a great impact on many manufacturers who set up factories in China; Business opportunities in core areas such as bicycle control systems, motors and batteries have been taken advantage of by European industry players such as the Germany electromechanical manufacturer Bosch; the market originally in China has also been hit by the rise of shared bicycles. The situation of renting and buying has seriously affected the market. From the past experience of OEM conversion and industrial relocation, to the challenges of the global industrial market today, the world is changing rapidly driven by the rapid development of technology. As one of the representatives of Taiwanese brands, the bicycle industry has also needed actively think about how to continue to be a global market, maintain strong competitiveness and build a new model of industrial supply chain.
The output value of the parts manufacturing industry grows steadily
According to the information provided by the Statistics Department of Taiwan’s Ministry of Economic Affairs, Taiwan’s overall bicycle output value has stabilized in recent years, between NT$90 billion and 110 billion. If you look at the finished bicycle and parts manufacturing industry separately, you can find that the output value of bicycle parts manufacturing is Steady growth, the output value in 2019 reached 69.6 billion Taiwan dollars. According to "United Daily News", in the bicycle parts market, benefiting from the continued increase in bicycle assembly demand in Europe and the United States, the equivalent quantities of front forks, frames, electric bicycle power system parts, transmissions, and rims have increased. Huge Machinery, the world's number one bicycle manufacturer, is also optimistic about the fast-growing bicycle component market. In July 2019, it organized a large team of engineers, biomechanics and first-class riders to establish the component brand "CADEX". Became the first manufacturer in Taiwan to expand into parts and components from a car factory, and strive to expand sales of wheels, tires and seat cushions. In recent years, the performance of Taiwan's bicycle components industry has been affirmed by the international market, and it has gradually become the super competitive force of Taiwan Excellence (TAIWAN EXCELLENCE).
Layout overseas and actively attack the global bicycle market
According to relevant information from Taiwan’s Ministry of Economic Affairs, Taiwan’s finished bicycle export market is dominated by Europe and the United States, with a total of US$1 billion, accounting for 73.0% of the total; Taiwan’s bicycle parts are still exported to Europe the most, reaching US$700 million, accounting for 58.7% of the total. In addition, it has a very high market share of more than 50% in the Chinese mainland and the US market, and has a very bright performance in major overseas markets. It is worth mentioning that the overall output value of the emerging electric bicycle industry in recent years has also grown rapidly in recent years. The output value reached 10.9 billion Taiwan dollars in 2018, a record high, and has an annual growth rate of as high as 50.2%.
The demand for bicycles is unabated, and the industry can still be optimistic about the future
Taiwan has certain advantages in the bicycle industry chain. Even with the impact of the China-US trade war and the rise of shared bicycles, the finished bicycle and parts industry still maintains an excellent market share overseas. In addition, Taiwan has also shown its presence in the production of electric bicycles. Powerful R&D technology ushered in the blue ocean of the second wave of industrial revolution. Looking at the overall export performance of Taiwan's bicycle market in recent years, we can still see significant growth. With the introduction of technology, driven by the growth of global bicycle industry demand, Taiwan's bicycle production can still be viewed positively in the future.
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