In recent years, technological evolution has brought disruptive innovation to the bicycle industry. The traditional bicycle industry can no longer be like the past, but simply pursues the lightweighting of products. It is necessary to further integrate new ideas of technology and innovative services to produce products and products that meet consumer needs. Service can continue to win the market favor.
Electrification is unstoppable
Catering to the trend of energy saving and carbon reduction, electric bicycles (eBike) with low pollution, simple operation, labor saving and no driver's license have gradually become a new choice for human mobility tools. More and more knights step on eBike with power pedals and enjoy effortlessly riding life.
German EnergyBus eV executive director Hannes Neupert pointed out in a speech at the "2018 Taipei International Bicycle Industry Forum" that eBike is not a new concept. The first eBike appeared in the world as early as 1885, and the first eBike was released by Philips in the Netherlands in 1932. The production model has been developed for decades, and the intelligent electric vehicle was first sold on the market in the mid-1990s. In 2004, smart electric vehicles achieved success in the Dutch market in Europe, and then gradually spread to the global market.
Hannes Neupert further emphasizes the transformation of the mobile phone industry as an example. Just as the smartphone wave hit Nokia in the past, the advent of the eBike era is also bringing great changes to the entire bicycle. Without investing in the eBike market based on market changes, it could become the next Nokia.
Han Goes, a management consultant at Q Square Consulting, pointed out that currently the global population living in cities is already 55%, and is expected to reach 75% by 2050. As cities become more crowded, four-wheeled vehicles will no longer be the main choice for urban population mobility. Coupled with the demand for environmental protection, the two-wheeled electric bicycle will become an important tool for urban population movement.
Taking the European market with the highest eBike penetration rate as an example, the business opportunities in the German market are quite promising. According to the data released by the German Two-Wheeled Vehicle Industry Federation (Zweirad Industrie Verband, ZIV), 720,000 electric bicycles were sold in Germany in 2017, and the total sales rose by 19%. In addition, German electric bicycles have accounted for the country's overall bicycles. 19% of sales, that is, for every 5 bicycles sold, 1 is an electric bicycle. ZIV expects that the proportion of eBike sales will grow again in the next few years, and will reach 23% to 25% in the medium term, with total sales of nearly 1 million units; long-term market share of 35% or total sales of 1.35 million units. If you look at the market by continent, the boom in European leisure travel, coupled with the increase in the number of silver-haired people, has driven the continued high-speed growth of eBike demand for high quality, light weight and high unit prices.
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